Prior to graduating from the California State University system with a degree in
industrial design (product design), Michael Cohen worked for two small design firms
and created new products that were successfully marketed by organizations like Xerox
Corp., Litton Industries, the United States Navy, Red-E-Kamp, Perma Plaque, Dell
Computers, Callen Data Systems, and Aerolog Industries.
Upon graduating, Michael joined Unisys Corporation, then the second largest computer
company in the world. He started as a design engineer and, at age twenty-four, managed
an eighteen-person design team. After spending six years at Unisys, Michael joined
JCP Distribution Inc., an international TV program distribution company as vice president
of international sales. He further expanded the distribution business by creating
a direct response marketing business for “special interest” videos. Michael formed
a partnership with his brother Larry called JCP Video. JCP Video became one of just
a few successful direct response companies specializing in video.
Four years after JCP Video was formed, Michael founded Creative Response Inc. and
purchased JCP Video as one of its divisions. CRI is a marketing and distribution
company that markets a variety of consumer products including, outdoor living products,
indoor and outdoor seasonal decor, electronics, automotive accessories, and health
and beauty products. Michael travels abroad frequently and has developed relationships
with manufacturers worldwide and now services his clients with an active direct import
division in four countries.
Michael resides in Southern California with his wife and two children. He has an
adventurous spirit and enjoys martial arts, racing cars, traveling, photography,
and anything to do with vehicles on land, sea, or air. Michael has over twenty years
experience in product design, worldwide sales, and marketing and possesses an ever-present
commitment to succeed.
When Joel moved his family to Los Angeles in the mid-sixties to pursue his burgeoning
acting career, no one, least of all Joel, could have imagined the new direction his
life was about to take. A “day job” turned into a full-blown career as one of the
industry’s top managers, responsible for discovering, developing, and guiding some
of the top rock acts and most successful actors in the past thirty years, including
Three Dog Night, Cheech & Chong, Steely Dan, David Soul, Carl Weathers, and Willie
Joel wrote a book about his experiences as Three Dog Night’s road manager called
Three Dog Night & Me, chronicling a tour that started with the band in obscurity
and ended with the band in sold-out stadiums as a top-billed act.
When network executives moved to cancel the television series Charles in Charge after
the first year, Joel helped launch the plan that would make it the first American
sitcom produced exclusively for the TV syndication market. It ran for four more years,
and the next phase of his career began.
Joel went to MTV when he heard about a new show called the MTV Video Music Awards
and convinced the network that he could sell an edited version of the show to markets
outside of the United States and Canada. A dozen or so years and numerous concerts
and award shows later, Joel was a successful but worn-out producer, writer, and distributor
who decided to spend some quality time with his wife, children, and grandchildren
and enjoy the fruits of his past labors. Now, after a little rest and relaxation,
his passion to accomplish has been reawakened. Vigorous and determined, he has returned
to work. Click here to view Joel’s Journal [Blog]
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Click here to view or follow Joel’s blog.
Click here to view videos of Air Force One: The Final Mission